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Local Business Search
Engine Tips
So you've decided that you
want to advertise your local business online. The good news
is that you can pull a significant amount of traffic to your
phone number, store front, and local website using the
Internet.
According to Kelsey Research, 70% of US households now use
the internet when searching for local products and services.
In fact, it is projected that over 20 billion searches for
local information will be made in the coming year. 75% of
Internet users have looked for services and products within
an area close to their home or business.
The bad news is that you may have to learn some buzz words
and important techniques in order to adequately take
advantage of ?local search?.
If any of the below confuses you, don't worry.
InsideLouisville.com's user control panel is a plug-and-play
solution for local businesses interested in gaining
exposure.
www.InsideLouisville.com harbors dynamic local business
profiles (mini websites) that are optimized for search
engines and social media. Local businesses interested in
listing at InsideLouisville should visit
http://www.insidelouisville.com/members/user_account_add.php
At InsideLouisville, 6 key elements can increase exposure for a
listings profile AND website:
1. Content Items
By using specific types of content,
InsideLouisville allows users to create multiple web pages. If a
profile posts a coupon, a coupon link will appear in a
profile that will lead to another page of that profile. In
this page, there will be website link exposure, back links
to the profile, and contact information. Remember, content
IS king ? so the more content a profile has, the more link
exposure it will receive.
2. Keyword Phrase
These phrases are used in a large header
tag and placed in the Page Title (the blue bar at the top of
most browsers). Additionally, these keywords are added into
your URL for further density. Your Business name is included
in the main area as well as key header tags.
3. Slogans
Like titles, slogans are inserted into the page
title of a profile. Using specific keywords here can
substantially help rankings.
4. Website Links
Search engines crawl each profile at
InsideLouisville individually and index profiles for certain
keywords. Some profile owners have websites. InsideLouisville
allows specification of one main website and a short
description for that website (used as the link text a.k.a.
anchor text). Furthermore, this short description is dropped
into the META Description Tag.
5. Deep Links
The deep linking system at InsideLouisville allows
profile owners who own websites to specify additional links
within their main website (eg, yoursite.com/widgets/about.html).
Deep linking will tell major search engines, such as Google,
that pages within a website are important. Doing so will
help website owners establish an effective link building,
page rank, and traffic strategy.
6. Keywords
Keywords are listed as a bolded specialization
list in profiles. They are also placed in the META keyword
tag of a profiles page.
InsideLouisville profiles help local businesses build traffic in a
smart way. Local businesses who own websites can
significantly benefit by using the InsideLouisville profile system.
For local businesses without websites, a InsideLouisville profile
can help you start in building exposure online. |
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